Tips On Designing A Tea Logo
The role that a logo plays in establishing a particular brand can never be ignored thus the need for a tea company that is creating a logo to come with a logo which will strengthen their brand by considering the key factors. When designing a tea logo, the largest part of the logo design will depend on the tea industry specifically, but there are four general factors that the logo designer ought to have in mind when coming up with the logo.
A company that seeks to create a tea logo ought to come up with an evergreen logo, not with regard to the color but in terms of the content and the design of the logo which ought to be long lasting. An evergreen logo will ensure that the enterprise uses the logo for more than ten years. When designing the logo one should seek to avoid trends as they are short-lived but instead make the traditional and classic look which is an integral part of the industry count. When a company uses the trends when they are designing their logos they may have to rebrand in future which would cause confusion among the customers and also cost the company more money.
When designing a logo for your tea brand, one should keep the logo elegant by avoiding overcrowding the logo design using many elements but focusing on concrete branding. An example is the logo that the Chateau Rose uses for Rooibos Tea UK which implies the need to consider simplicity in the logo. The ‘C R’ initials are written in looped white script and stands out perfectly against the black background. With such a clear logo in place, it is easier for the customers to identify the brand and thus help the company to grow and become a staple in the tea industry.
When you create a logo for your brand, ensure that the logo is legible. Some logos will turn blurred and become illegible when one resizes them. A logo designer needs to have in mind that the logo will not be used in packaging only but will also be used on the websites, business cards, and social media platforms as part of the brand’s marketing campaigns. One thus should ensure they minimize the amount of texts and images in the logo’s design which ensures that the logo remains clean and the design won’t be lost when the logo is resized.
In the logo design one also needs to be creative and avoid the use of the already overused images. One should also avoid using teabags, teapots or mugs of tea which are common but companies need to come up with other creative ideas.